Susan Walker

Employee Engagement and Communication Research (eBook, ePUB)

Measurement, Strategy and Action

• Format: ePub

Produktbeschreibung

There's a well-known saying: what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers and other professionals recognise the need to measure and evaluate their work, particularly its worth to their organization and seek the most effective ways to achieve this. Whether you're already involved in research, planning your first project or commissioning an external research company, Employee Engagement and Communication Research covers everything you need to know in order to conduct robust, reliable research. Whether it's a full-scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility, Employee Engagement and Communication Research is your essential guide covering all the tools, strategy and actions to make your project a success.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 256
• Erscheinungstermin: 3. November 2012
• Englisch
• ISBN-13: 9780749466831
• Artikelnr.: 38217720

Autorenporträt

Revd Dr Susan Walker is a hospice chaplain and URC minister.

Inhaltsangabe

Acknowledgements
Introduction
Conversation 1: Sir Robert Worcester, pioneer of employee research
Part 1: Measurement
01 Defining your objectives
Case study 1: BP Lubricants
Case study 2: Virgin Atlantic
Research from your desk
02 Involving and communicating with employees
Case study 3: State of Georgia Government, USA
03 Data or discussion?
Web surveys
Paper-based postal or group self-completion surveys
Face-to-face interviews
Telephone
Combining methodologies
Conversation 2: Marc Wright, chairman, simply-communicate
04 Qualitative techniques and methods
Case study 4: Tetra Park
How many groups/interviews are needed?
Selecting the participants
Organizing a suitable location
Developing a topic guide
Facilitating a meeting
Projective techniques and exercises
Interpreting and presenting the feedback
05 Lies, damned lies and statistics
Range of statistical tools
Statistical reliability
Valid samples
Conversation 3: Sandra Macleod, group CEO, Echo Research
06 Questionnaire development and design
Conversation 4: Peter Hutton, founder of BrandEnergy Research
07 Maximizing response rates
Case study 5: International Transport Workers' Federation
Other tips to stimulate response rates
Part 2: Strategy
08 Burning issues for your research to cover
Engagement
Case study 6: EDF Energy
Communication
Change
09 Emerging issues
Trust
Relationships
Innovation
Case study 7: Can innovation be measured?
Culture
Values
Customer service
Reputation and brand image
Sustainability and corporate social responsibility
Mergers and acquisitions
Conversation 5: Jenny Davenport, director, People in Business
10 Understanding, interpreting and getting the most from your data
Trends over time
Perspective
Understanding your audience
Case study 8: The Civil Service in the UK F
inding the keys
Issues insights Research models
What they say... Interpretation
11 Turning the results into the organizational story
Content
Approach
Surprise
Case study 9: BBC
12 An international perspective
China
India
Brazil
Russia
Nigeria
Conversation 6: Barbara Gibson, intercultural communication consultant
13 Making the business case
Case study 10: Rentokil Initial
Extensive research links with the business
Organizational metrics
Identify specific measures
Conversation 7: Angela Sinickas, president of Sinickas Communications
Part 3: Implementation
14 Lights...Sound...Action!
15 The six key stages
Planning from the start
Conversation 8: Kevin Murray, chairman of the Good Relations Group
16 Putting the action plan in place
What are the areas for action focus?
17 Who is responsible for taking action?
Who is driving the overall action plan forward?
CEO and senior management team
Division/location/country role
Function and departmental role
The line manager's role
Who will be involved?
Where is the support and advice?
18 Translating action points into action implementation
19 Keeping the research alive and well
Case study 11: Aon Communicate, communicate, communicate
20 What does the future hold?
Stephen Welch, Hay Group
Partick Kulesa, Towers Watson
Simon Barrow, People in Business
Mark Weiner, Prime Research
Lou Williams, Lou Williams
Companies Angela Baron, CIPD
Nita Clarke, IPA and Engage for Success
Case study 12: John Lewis Partnership
Appendix
Index