Employer Branding for Competitive Advantage (eBook, PDF)

Models and Implementation Strategies
Redaktion: Rana, Geeta; Sharma, Ravindra; Agarwal, Shivani

• Format: PDF

Produktbeschreibung

This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 222
• Erscheinungstermin: 21. März 2021
• Englisch
• ISBN-13: 9781000362183
• Artikelnr.: 60925867

Autorenporträt

Geeta Rana is an Associate Professor, Himalayan School of Management studies at Swami Rama Himalayan University, Jolly Grant Dehradun, India. She has earned her PhD from Indian Institute of Technology (IIT, Roorkee) in Human Resource Management & Organizational Behaviour. She has also done certification course in HR Analytics from Indian Institute of Management Rohtak (IIMR). She is engaged in teaching, research and consultancy assignments. She has more than 15 years of experience in teaching and in handling various administrative as well as academic positions. She has to her credit over 40 papers published in refereed journals of Emerald, Sage, Springer, Taylor & Francis, Elsevier, and Inderscience. She also presented several research papers in national and international conferences. Dr. Rana has contributed many chapters in different books published by Cambridge UK, Springer IGI Global and Palgrave Macmillan. She has authored a several books with Taylor and Francis , Nova Publisher and New age publishers. She has conducted and attended various workshops, FDPs and MDPs in various institutions. Dr. Rana is recipient of many reputed awards . Her research interests include knowledge management, managerial effectiveness, justice, values, employer branding, innovation, artificial intelligence and human resource management. Shivani Agarwal is an Assistant Professor in KIET School of Management at KIET Group of Institutions, Ghaziabad, India. She has earned her PhD from Indian Institute of Technology (IIT, Roorkee) in Management. Prior to his current role, she was associated with Institute of Technology & Science, Ghaziabad, UP, India, HRIT Group of Institutions, Ghaziabad, UP, India; IIT Roorkee, UK, India and Center for Management Development, Modinagar, UP. She has attended several short term course at Indian Institute of Technology Roorkee, India, IIT Delhi, India; earned NPTEL certificate for Research Writing and Human resource Management. She has authored or co-authored more than 10 research articles that are published in journals, books and conference proceedings. She teaches graduate & post graduate level courses in management.She received Ph.D in Organization Behaviour (Psychology) from IIT Roorkee, She is the Book Series Editor of Information Technology, Management & Operations Research Practices, CRC Press, Taylor & Francis Group, USA, She is guest editor with IGI-Global, USA. Ravindra Sharma, is associated with Himalayan School of Management Studies at Swami Rama Himalayan University, Dehradun, India as an Assistant Professor. He has more than 15 years of corporate and academic experience. He holds degrees of MBA and MCA. He also qualified UGC-NET. He has organized and conducted a number of workshops, summer internships and expert lectures for students as well as faculty. He has published several research papers in referred journals of Emerald, Sage, Springer, IGI Global and Inderscience. He has published books in the area of Internet of Things, Employer branding (working project) with reputed publishers like Nova Science Publishers and IRP publication house etc. Mr. Sharma has contributed chapters in different books published in Springer IGI Global, Tailor & Frances, and Palgrave Macmillan. He has attended various workshops, FDPs, and MDPs. He presented around 24 research papers in national and international.. He has also attended a paper development workshop in the Indian Institute of Management Rohtak, India. He has honored as a session chair and key note speaker international conferences in various universities. His area of research interest is IoT, Employer branding, Entrepreneurship and Talent Management.

Inhaltsangabe

Chapter 1 Modeling Drivers of Employer Branding: Agile Role of HR Chapter 2
Assessing the Validity of Employer Branding and Predicting Its Talent-
Oriented Outcomes: An Employee's Perspective Chapter 3 The Role of Employer
Branding in the Creation of Powerful Corporate Brands Chapter 4 Toward an
Integration of the Collaborator's Experience in the Digital Management of
the Employer Brand Chapter 5 Employer Branding and Social Media: The Case
of World's Best Employers Chapter 6 Corporate Social Responsibility to
Corporate Environment Ready: A Paradigm Shift to Organizational Branding
Chapter 7 Branding through Workforce Chapter 8 Impact of Knowledge
Management on Employee Satisfaction in Nepalese Banking Sector Chapter 9
Strengthening Employer Branding with Corporate Social Responsibility
Chapter 10 Enhancing Employee Happiness: Branding as an Employer of Choice
Chapter 11 Techno Innovative Tools for Employer Branding in Industry 4.0
Chapter 12 Impact of Employer Branding on Customer Acquisitions and
Retentions: A Case Study of Microsign Products