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Louise Vang Jensen, Anthropologist, co-CEO and Partner in the Strategic Innovation Agency, IS IT A BIRD
This book presents a compelling premise: anthropology, once a prominent public platform for voicing concerns, lost its way in higher education and society. But anthropologists in business today are intervening to create meaningful change by confronting our most vexing human problems. The authors detail how a new generation of business anthropologists are applying their knowledge to shape sociotechnical transformations in AI, robotics, genetic engineering, and other emerging technologies, while addressing what it means to be human. Readers can enjoy a series of rich, informative, and descriptive stories of careers, choices, and actions that anthropologists take to make transformational change happen, and it comes at a highly relevant time: to portend not just the future of technology but potential futures of humankind.
Timothy de Waal Malefyt, Ph.D., Clinical Professor of Marketing at the Gabelli school of Business, Fordham University
Anthropology is in the throes of change as fieldwork and problem solving are expanding rapidly into organizational settings, particularly in tech. Today's trailblazers are partnering with others as active problem solvers at the "cutting edge." Gone is anthropology's insularity, as new theory, methods, and models are tested and put to use serving diverse communities. These anthropology innovators bring a "solutions mindset" to their work as they reinvent what anthropology is and demonstrate its value and impact.
Elizabeth K. Briody, Founder and Principal Cultural Keys LLC, and Chair Anthropology Career Readiness Network