Sandeep Sharma

Encyclopaedia of Entrepreneurship Management Volume-1 (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This encyclopedia introduces you to the processes of new venture creation and the critical knowledge neededt0 manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. The challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt equity and site and location considerations. For any person interested in owning. operating, and managing a small business. This encyclopedia highlights the importance of studying entrepreneurship from a wide range of perspectives, including research that derives from economics, history, sociology, psychology and from different business disciplinary bases such as marketing, finance and strategy. The overall focus id this set is on "entrepreneurial" activity, rather than specifically small or family-owned business and favors research articles over those that deal purely with practice. The drive to understand technology venturing has frequently been associated with boom times. Students on modules such as Personal 0evelopment and Effectiveness, Study Skills, Management Skills, Business Skills, Business Communication, Business Awareness, Managing 0neself and 0thers at DMS,MBA levels will all find this a hugely valuable text through study and working life. These books are also a handy reference for entrepreneurs and managers of small businesses.

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Produktdetails

• Verlag: Anmol Publications PVT LTD
• Seitenzahl: 295
• Erscheinungstermin: 30. Juni 2009
• Englisch
• ISBN-13: 9789390321223
• Artikelnr.: 63281801

Autorenporträt

Sandeep Sharma, after spending 16 years in the corporate world primarily in Sales & Marketing, such as Planning, Budgeting, Distribution, Launching & Promotional activities, Revenue generation & recovery, Recruitment, Sales Training, Leading a sizeable Sales force. Key Account Management. Business area administration, New Market Development, Customer Care & Retention, Franchisee, Channel & Sales Mgt. ,Corporate Sales, where he held respectable positions, with Wharton Educational Consultants Ltd. Singaporeans a Country Manager based at Kuala Lumpur, Malaysia, Group Usha, as a Head & Marketing Manager, Koshika Telecom Ltd. (Usha fone) U.P(Wes) as Sr. Regional Manager, Living Media lndia Today Group as Sales Manger, Magna 0verseas Pvt. Ltd. (N. Delhi as Sales Manager. Later on Mr. Sharma, took to teaching management students & in the last few years he has taught as visiting faculty with various Bai Foundation Colleges. Currently he is working as Vice President - Marketing as well as core Management faculty with NSB School of Business, New 0elhi.He did his MBA from Nothgham Trent University (U.K), Olympia Business School, Kuala Lumpur, Malaysia, and L.L.B. & M.Com from C.C.S University. He has segued as a member in many professional bodies, and is a trainer for sales force with many agencies He has published couple of research papers and at present is pursuing research.