Alok Satsangi

Encyclopaedia Of Sales Promotion Management Volume-3 (eBook, PDF)

• Format: PDF

Produktbeschreibung

This Encyclopaedia reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner. This new edition offers students a solid foundation in sales promotion basics by explaining basic techniques. Fast track route to mastering all aspects of sales promotion covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. The present Encyclopaedia takes into consideration the different academic aspects of Sales Management for undergraduate and post-graduate students studying marketing and sales management in universities and management institutes. This work opens up a new dimension in the era of marketing and sales management. This Encyclopaedia would be of great help to managerial practitioners at any organizational level who are responsible for a function, department or set of responsibilities. Examples and lessons from some of the world's most successful businesses. This encyclopaedia present the best current thinking and span the entire range of contemporary business practice. Each Volume gives you the key concepts behind the subject and the techniques to implement the ideas effectively, to gather with lessons from benchmark companies and ideas from the world's smartest thinkers.

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Produktdetails

• Verlag: Anmol Publications PVT LTD
• Seitenzahl: 301
• Erscheinungstermin: 30. Juni 2009
• Englisch
• ISBN-13: 9789390317745
• Artikelnr.: 68532588

Autorenporträt

Alok Satsangi, after spending coupe of 'years in the corporate world, where he held respectable positions, with NIIT -Smart Serve & ITC lnfotech Later Mr. ''Satsangi took to teaching management students in the last five years he taught at Jaipuria lnstitute of Management, Vasundhra, Ghaziabad as a core faculty and as visiting faculty at SRC New Delhi, LCM, Rohini & NCPE. No ca Currently he is working as a core Management faculty with NSB School' Business, New Delhi. He is also taking care of the corporate relations of ire college. He Specializes in Marketing and Human Resource Management He has organized National Seminars, served as a member in many professional borderland is a trainer for personality development with many agencies. He has published couple of research papers an cat present pursuing research