Joe Macleod

Endineering: Designing Consumption Lifecycles That End as Well as They Begin. (eBook, ePUB)

• Format: ePub

Produktbeschreibung

How many ads have you designed? How many products have you launched? Have you ever designed an ending? Does it matter?

There is a gap in the consumer lifecycle that needs attention the end. The problems of consumerism are piled high in this gap: hoarding, pollution, unwanted pictures on social media, risks to security, mis-sold financial products.

This book takes the unique approach that these problems have a common source: a bad consumer experience at the end.

Endineering shows how to solve these issues, reveal new opportunities and design for better consumer endings. A mixture of stories, new tools and methods will enable readers in policy-making, business and product creation to gain a new approach to tackling issues in consumerism.

This is a HOW TO book about endings: what to do and how to do it.

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Produktdetails

• Verlag: Joe Macleod
• Erscheinungstermin: 25. November 2021
• Englisch
• ISBN-13: 9789163947858
• Artikelnr.: 72340524

Autorenporträt

Joe Macleod is the founder of the worlds first customer-ending business. A veteran of product development industry with decades of experience across service, digital, and product sectors. Author of the Ends book, that iFixIt called the best book about consumer e-waste. And the new book Endineering, which provides tools, methods, and a philosophy around this new genre of practice.
Head of Endineering at AndEnd. TEDx Speaker. Wired says "An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It's important to plan for each of them. Not all companies do."