Michela Addis

Engaging Brands (eBook, ePUB)

A Customer-Centric Approach for Superior Experiences

• Format: ePub

Produktbeschreibung

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 276
• Erscheinungstermin: 12. Mai 2020
• Englisch
• ISBN-13: 9780429996375
• Artikelnr.: 62014729

Autorenporträt

Michela Addis is Professor of Marketing at the Università degli Studi di Roma Tre, Italy, where she teaches Business Administration and Management, Marketing Research, and Cultural Marketing.