English in China (eBook, ePUB)

Creativity and Commodification
Redaktion: Li, Songqing

• Format: ePub

Produktbeschreibung

English-related linguistic creativity and language commodification are a constant topic of interest and analysis for scholars. This volume is intended to initiate a dialogue between these two domains of inquiry that have been abundantly addressed but rarely documented together or in relation to one another.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 208
• Erscheinungstermin: 14. Juni 2022
• Englisch
• ISBN-13: 9781000592757
• Artikelnr.: 63894304

Autorenporträt

Songqing Li works as Associate Professor of Applied Linguistics at Xi'an Jiaotong-Liverpool University, China where he developed the MA in Applied Linguistics with specialization in Multilingualism, the first programme of its kind in China, for which he currently serves Programme Director. He is the author of Identity Construction in Bilingual Advertising: A Critical Analysis (Routledge, 2019) and co-author (with Junshuan Liu) of Native-Speakerism in English Language Teaching: The Current Situation in China (Cambridge Scholars, 2019). His research has appeared in journals including Applied Linguistics, International Journal of Multilingualism, Semiotica, World Englishes, Journal of World Languages, and English Today.

Inhaltsangabe

Introduction

Songqing Li

Part I: Theoretical framework

1. Linguistic creativity and language commodification research: An intersectional perspective

Songqing Li

2. The politics of English as a commodity in China: From neoliberal globalization to neoliberal nationalism

Shuang Gao

Part II: Creative practices with English

3. Stylization in Chinese online communication: English as resource for creative linguistic practices

Yi Zhang

4. Translational creativity in the linguistic landscape of Shantou: Negotiating the middle ground between globalization and localization in a postcolonial context

Mingming Yuan

5. Creative uses of English in the linguistic landscape of Suzhou

Songqing Li

Part III: English as commodity

6. Teaching English on Douyin: Language commodification and translanguaging

Yaqian Jiang

7. Individualization of Chinese society and commodification of English: Appropriation of English as a valuable resource by the state and individuals in China

Xuesong Andy Gao

8. Exploring commodification of English in advertising posters of online ELT tutoring platform in China

Hui Zhang and Yin Ling Cheung

9. Displaying and commodifying English on shop name signs: Perspectives of business practitioners in China

Guowen Shang and Xianwu Zhou

Coda: New perspectives on English in contemporary China

Kingsley Bolton