Kevin Nichols

Enterprise Content Strategy (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization.

Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy.

Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.

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Produktdetails

• Verlag: XML Press
• Seitenzahl: 160
• Erscheinungstermin: 2. Januar 2015
• Englisch
• ISBN-13: 9781492002123
• Artikelnr.: 55674782

Autorenporträt

Kevin Nichols is an award-winning thought leader, digital industry enthusiast, and author with more than twenty-two years of professional experience. As a team leader at SapientNitro Kevin grew of one of the oldest global content strategy teams into one of the largest and most successful in the world. Currently, Kevin is Executive Director of Experience at AvenueCX, a consultancy specializing in enterprise content strategy. Kevin also chairs the Content Strategy Alliance Best Practices group. Kevin has a Masters degree from Harvard Divinity School and a BA from Kenyon College. He lives in Boston and Cape Cod and is passionate about international human rights, particularly those of women and refugees.