Entrepreneurial Marketing and International New Ventures (eBook, ePUB)

Antecedents, Elements and Outcomes
Redaktion: Kowalik, Izabela

• Format: ePub

Produktbeschreibung

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 208
• Erscheinungstermin: 2. April 2020
• Englisch
• ISBN-13: 9781000063219
• Artikelnr.: 59059366

Autorenporträt

Izabela Kowalik is an Associate Professor at the Department of International Marketing, Warsaw School of Economics, Poland.

Inhaltsangabe

Introduction 1. The entrepreneurial marketing concept and instant
internationalization of firms 2. Entrepreneurial marketing components and
the concept's role in internationalization of SMEs, a three-country study
3. Antecedents of entrepreneurial marketing, a conceptual framework 4.
Entrepreneurial marketing orientation of international new ventures and
gradually internationalized SMEs, a quantitative analysis 5. Antecedents of
entrepreneurial marketing, an empirical assessment 6. Consequences of
entrepreneurial marketing, an empirical assessment 7. International
entrepreneurial marketing in the context of transition and mature markets.
Appendix I. The standardized error of estimation Appendix II. Case studies:
Case study 1. Network relationships of Italian luxury furniture producer.
Case study 2. P.P.H.U "Adamczyk"