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Breakthrough Bottom of the Pyramid Business Strategies and Tactics That Work
Global business experts and other leaders tout the potential of Bottom of the Pyramid (BoP) businesses to help impoverished societies escape poverty. Yet, many BoP firms are locked in "The Survival Trap" of managing short-term crises that keep them small, inefficient, and unprofitable. At the core of The Survival Trap are outdated mindsets perpetuating this vicious cycle. Author Eric Kacou identifies breakthrough mindsets, business models, and techniques that can help BoP businesses grow and help the communities and nations that depend on them create prosperity.
Drawing from real case studies and his on-the-ground experience in some of the world's most challenging business environments around Africa, Kacou lays out a framework for overcoming The Survival Trap and the dependence, mistrust, and failure it breeds. To do this, he takes readers inside real case studies of entrepreneurs, firms, industries, and even countries. Featured is the Rwandan metamorphosis: the economic miracle that CNN's Fareed Zakaria called Africa's biggest success story.
Kacou uses case studies of outstanding leaders from developing countries to demonstrate how, when key opportunities are leveraged, businesses effectively serve the needs of all core stakeholders. He provides practical tools and recommendations for local entrepreneurs, global businesses, governments, and international organizations: guidance that can launch a "virtuous cycle" of prosperity creation.
This book is about transforming the promise of Bottom of the Pyramid business into reality. It's about execution, not just hope. Eric Kacou shows how to overcome the specific obstacles that keep many BoP businesses small, weak, and unprofitable. He brings together new business models, operational solutions, and leadership techniques--all drawn from his extensive experience helping businesses succeed in Rwanda, across Africa, and throughout the developing world. You'll find practical ways to build stakeholder trust, offer better products, improve competitiveness, and run BoP enterprises far more effectively.
Winning BoP businesses are using these techniques right now. If you want to earn profits and reduce poverty in BoP markets, you need to understand and use them, too.
Global business experts and other leaders tout the potential of Bottom of the Pyramid (BoP) businesses to help impoverished societies escape poverty. Yet, many BoP firms are locked in "The Survival Trap" of managing short-term crises that keep them small, inefficient, and unprofitable. At the core of The Survival Trap are outdated mindsets perpetuating this vicious cycle. Author Eric Kacou identifies breakthrough mindsets, business models, and techniques that can help BoP businesses grow and help the communities and nations that depend on them create prosperity.
Drawing from real case studies and his on-the-ground experience in some of the world's most challenging business environments around Africa, Kacou lays out a framework for overcoming The Survival Trap and the dependence, mistrust, and failure it breeds. To do this, he takes readers inside real case studies of entrepreneurs, firms, industries, and even countries. Featured is the Rwandan metamorphosis: the economic miracle that CNN's Fareed Zakaria called Africa's biggest success story.
Kacou uses case studies of outstanding leaders from developing countries to demonstrate how, when key opportunities are leveraged, businesses effectively serve the needs of all core stakeholders. He provides practical tools and recommendations for local entrepreneurs, global businesses, governments, and international organizations: guidance that can launch a "virtuous cycle" of prosperity creation.
- How mindsets shape the playing field--and how to reshape it Transforming the mindsets of employees, investors, and the community
- Human-centric approaches Refocusing on all stakeholders of any business
- Rwanda: from genocide to Africa's entrepreneurial showcase How Rwanda is making business work for everyone--and the practical lessons
- Collaborative clusters and prosperity ecosystems Improving competitiveness by pooling the resources of businesses, leaders, and customers
- Beyond The Survival Trap: launching a virtuous cycle of prosperity creation
- Realistic solutions and long-term approaches for addressing the challenges BoP businesses face
- For entrepreneurs, managers, policymakers, NGO professionals, and leaders who want to make BoP businesses work
This book is about transforming the promise of Bottom of the Pyramid business into reality. It's about execution, not just hope. Eric Kacou shows how to overcome the specific obstacles that keep many BoP businesses small, weak, and unprofitable. He brings together new business models, operational solutions, and leadership techniques--all drawn from his extensive experience helping businesses succeed in Rwanda, across Africa, and throughout the developing world. You'll find practical ways to build stakeholder trust, offer better products, improve competitiveness, and run BoP enterprises far more effectively.
Winning BoP businesses are using these techniques right now. If you want to earn profits and reduce poverty in BoP markets, you need to understand and use them, too.
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