Michael Rimmington, Clare Williams, Alison Morrison

Entrepreneurship in the Hospitality, Tourism and Leisure Industries (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves.

The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains:
*Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector.

Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 3. November 2009
• Englisch
• ISBN-13: 9781136405563
• Artikelnr.: 38248039

Autorenporträt

Alison Morrison, Mike Rimmington, Claire Williams

Inhaltsangabe

The process of entrepreneurship
Entrepreneurs
Corporate entrepreneurship
Environment for enterprise
Finance, business planning and entrepreneurship
Operations and management of entrepreneurial organizations
Marketing and entrepreneurship
Strategy and entrepreneurship
Entrepreneurship, an overview.