David C. Kimball, Robert N. Lussier

Entrepreneurship Skills for New Ventures (eBook, ePUB)

• Format: ePub

Produktbeschreibung

As business schools expand their entrepreneurship programs, it has become clear that the skills and mindset of an entrepreneur are highly valued. This new edition continues to focus on helping students develop entrepreneurial skills, whether they seek to become entrepreneurs or employees.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 472
• Erscheinungstermin: 29. Oktober 2020
• Englisch
• ISBN-13: 9781000767292
• Artikelnr.: 68434192

Autorenporträt

David C. Kimball is a Professor of Management in the Business Division at Elms College, USA, and regularly teaches entrepreneurship courses.

Robert N. Lussier is a Professor of Management at Springfield College, USA. He is a two-time entrepreneur who has also provided venture capital for a small business and who has consulted with small businesses and nonprofits.

Inhaltsangabe

Part I: Selecting The New Venture 1. What's Entrepreneurship About? Do You
Want to Start Your Own Business? 2. New Venture Options: Do You Want to
Start a New Business, Buy One, be a Franchisee, or a Corporate or Nonprofit
Entrepreneur? 3. What Business? How do You Find Opportunities and Develop a
Business Model? 4. How do You Assess the Chances of Venture Success?
Feasibility Analysis and Protecting the Business Model Legally Part II:
Planning The New Venture 5. Business Planning: What's Your Legal Form and
Strategy? 6. The Marketing Plan: Who are Your Customers? 7. The Location
and Layout Plan: What Facilities do You Need? 8. The Operations Plan: How
Will You Make the Product? 9. The Human Resource Plan: How do You Develop
the New Venture Team and Employees? 10. The Finance Plan: How Much Money do
You Need? Part III: Financing And Controlling The New Venture 11. Sources
of Funds: Where do You Get the Money? 12. Controls: How do You Keep the New
Venture on Track?