Francis J. Greene

Entrepreneurship Theory and Practice (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy.

Written by a recognised expert on entrepreneurship, Entrepreneurship Theory and Practice is the ideal textbook for undergraduate, postgraduate, and MBA students taking modules on entrepreneurship that blend theory and practice. It requires no prior knowledge of entrepreneurship.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 392
• Erscheinungstermin: 22. Februar 2020
• Englisch
• ISBN-13: 9781350304826
• Artikelnr.: 62718410

Autorenporträt

Professor Francis J. Greene is Chair of Entrepreneurship at Edinburgh University, UK.

Inhaltsangabe

1. Entrepreneurship in Focus.- 2. What Makes an Entrepreneur? Traits and Biases.- 3. Entrepreneurial Characteristics and Contexts.- 4. From Idea to Start-Up Proposition.- 5. Start-Up Planning Pathways.- 6. Start-Up Feasibility Planing I: Using the Business Model Canvas.- 7. Start-Up Feasibility Planning II: Identity, Ideas, Teams, and the Competition.- 8. Start-Up Financial Information.- 9. Entrepreneurial Finance.- 10. Entrepreneurial Growth.- 11. Entrepreneurship Exit.- 12. Entrepreneurship Policy.- Workbook 1: Start-Up Desirability and Feasibility.- Workbook 2: Building Your Business Model for Start-Up Pitching and Planning.