Yadong Luo

Entry and Cooperative Strategies in International Business Expansion (eBook, PDF)

• Format: PDF

Produktbeschreibung

Globalization provides firms with tremendous opportunities as well as daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansion depends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion efforts. He illustrates how (entry mode), when (timing), where (location), and what (industry). He elaborates on cooperative strategies such as partner selection, joint venture negotiation, control, cooperation, and termination. The book is written for international executives who are actively pursuing international market opportunities. It argues that managers need to formulate appropriate expansion strategies to achieve a sustainable and successful presence in the global marketplace. The book is also valuable for students and scholars of international business, global management, and strategic management.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 328
• Altersempfehlung: ab 7 Jahre
• Erscheinungstermin: 30. Juli 1999
• Englisch
• ISBN-13: 9780313004186
• Artikelnr.: 37818896

Autorenporträt

YADONG LUO is Associate Professor of International Business and Strategies at the University of Miami. He has published more than 60 journal articles in international business. Before coming to the United States, Dr. Luo taught at leading universities in China and served as a provincial official in charge of international business in China for six years.

Inhaltsangabe

Illustrations Preface Theoretical Perspectives Concept and Importance
Dynamic Capability Perspective Evolutionary Perspective Global Integration
Perspective Entry Strategies Location Selection Entry Mode Selection Timing
of Entry Industry Selection Cooperative Strategies Partner Selection
Sharing Arrangement and Control Joint Venture Negotiation, Cooperation, and
Termination