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Submitted Assignment from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 98/100, Hult International Business School, course: Navigating the Business Environment, language: English, abstract: We will focus on internal and external circumstances challenging Scandinavian Airlines, also known as SAS. In order to run international flights, SAS was established in 1946 as a partnership between the national airlines of Norway, Sweden, and Denmark. SAS was the first airline to operate a route from Copenhagen to Tokyo in Japan across the arctic pole. However, after a lengthy history of being a well-respected airline, SAS faced two years of losses in a row in 1981 and subsequent 15-day strike action in early July 2022.