William Winston, Alma T Mintu-Wimsatt

Environmental Marketing (eBook, ePUB)

Strategies, Practice, Theory, and Research

• Format: ePub

Produktbeschreibung

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly green marketing movement, toward marketing concepts and tools that not only serve your organization's objectives, but preserve and protect the environment as well.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 415
• Erscheinungstermin: 3. April 2013
• Englisch
• ISBN-13: 9781136590337
• Artikelnr.: 38449240

Autorenporträt

William Winston, Alma T Mintu-Wimsatt