Andere Kunden interessierten sich auch für
![Dell Business Case Study (eBook, PDF)]( "Dell Business Case Study (eBook, PDF)")
Dell Business Case Study (eBook, PDF)15,99 €![Market Study about Coffee (eBook, PDF)]( "Market Study about Coffee (eBook, PDF)")
Market Study about Coffee (eBook, PDF)16,99 €![How different channels engage consumers from various psychological perspectives. A case study of Starbucks, Coca-Cola, and Nestle (eBook, PDF)]( "How different channels engage consumers from various psychological perspectives. A case study of Starbucks, Coca-Cola, and Nestle (eBook, PDF)")
How different channels engage consumers from various psychological perspectives. A case study of Starbucks, Coca-Cola, and Nestle (eBook, PDF)15,99 €![Factors impacting on customers]( "Factors impacting on customers")
Factors impacting on customers" loyalty in retail sector. Case study of Waitrose (eBook, PDF)15,99 €![Study of the Effectiveness of Online Marketing on Integrated Marketing Communication (eBook, PDF)]( "Study of the Effectiveness of Online Marketing on Integrated Marketing Communication (eBook, PDF)")
Study of the Effectiveness of Online Marketing on Integrated Marketing Communication (eBook, PDF)24,99 €![The Advantages of Loyalty Programms for Customers. A Case Study of the Lufthansa Miles & More Programm (eBook, PDF)]( "The Advantages of Loyalty Programms for Customers. A Case Study of the Lufthansa Miles & More Programm (eBook, PDF)")
The Advantages of Loyalty Programms for Customers. A Case Study of the Lufthansa Miles & More Programm (eBook, PDF)36,99 €![Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt (eBook, PDF)]( "Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt (eBook, PDF)")
Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt (eBook, PDF)18,99 €
Research Paper (postgraduate) from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3 (A), The University of Hong Kong (-), language: English, abstract: This paper examines the concept of eCurrency and how it has been used globally, and then highlights how this could be applied in Hong Kong. The situation in Hong Kong was assessed, and it is believed that Octopus is able to take advantage of its strong brand name and wide use taking its business online to an extended business model, termed eOctopus. The eOctopus model suggests that Octopus becomes an intermediary in online transactions where the users will have the option to set up an online Octopus account on the web. Money will be deducted for online and offline transactions, and money can be added at current Octopus terminals or via Internet banking. It will also allow users to shop and pay bills online. Given the development concerning the introduction of a smartcard (including an eCertificate function) to replace the existing Hong Kong ID card, synergies are expected to exist if Octopus were to work together with the government on this issue. Since every resident in a Hong Kong is required to possess an ID card, Octopus would thus gain in trust and overcome security issues, as expressed by respondents. The Hong Kong government could benefit from this arrangement, since Octopus′ technology and know-how regarding smartcards is advanced. If the eOctopus model is implemented in Hong Kong, it could then serve as a global role-model to the rest of the world, making eOctopus a successful eCurrency for online transactions possibly beyond the boundaries of HK.