Equality and diversity in marketing (eBook, PDF)

• Format: PDF

Produktbeschreibung

This e-book of Equal Opportunities International focuses on issues of equality and diversity in marketing. It is intended to explore a range of equality and diversity issues in marketing as well as to start a dialogue between research traditions in the field of equality and diversity and in marketing. The six papers included (two conceptual papers and four empirically based research papers) span a number of key issues relating to equality and diversity in marketing. The broad range of topics and contexts that are covered in the collection of papers illustrates the wide-ranging nature of this subject matter. Increasingly marketing academics are examining the interplay between the marketing function and issues around equality and diversity as we move away from a focus on marketing management to embrace the study of marketing ethics, critical marketing and anti-consumption.

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Produktdetails

• Verlag: Emerald Group Publishing Limited
• Erscheinungstermin: 16. November 2007
• Englisch
• ISBN-13: 9781846636318
• Artikelnr.: 38356483