Szczepan Kosciólek

Equity Crowdfunding in Sports Clubs (eBook, ePUB)

Consumer-Oriented Strategic Marketing

• Format: ePub

Produktbeschreibung

This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 162
• Erscheinungstermin: 10. Oktober 2023
• Englisch
• ISBN-13: 9781000969634
• Artikelnr.: 68546377

Autorenporträt

Szczepan Kosciólek is Assistant Professor in the Faculty of Management and Social Communication at Jagiellonian University in Krakow, Poland.

Inhaltsangabe

Introduction, 1. Strategic Marketing Management, 2. Crowdfunding Campaigns, 3. Sports Clubs, 4. Strategic Marketing Management of Sports Club Equity Crowdfunding Campaigns, Conclusion