John Sloman, Elizabeth Jones

Essential Economics for Business (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Grasp essential economic concepts applied to the business world.

Essential Economics for Business, 7th edition, by Sloman & Jones is a concise and friendly introduction to economics written specifically for business students.

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Produktdetails

• Verlag: Pearson HigherEducation
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 2. November 2023
• Englisch
• ISBN-13: 9781292460734
• Artikelnr.: 72252917

Autorenporträt

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012 and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol

Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.

Inhaltsangabe

Preface
Publisher's acknowledgements
Part A INTRODUCTION
1. Business and the economic environment
Part B MARKETS, DEMAND AND SUPPLY
1. The working of competitive markets
2. Demand and the consumer
3. Supply decisions in a perfectly competitive market
Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS
4. Pricing and output decisions in imperfectly competitive markets
5. Business growth and strategy
6. Multinational corporations and business strategy in a global economy
7. Labour and employment
8. Government, the firm and the market
Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS
9. The economy and business activity
10. National macroeconomic policy
11. The global trading environment
12. The global financial environment
Websites appendix
Key ideas
Glossary