Marian Burk Wood

Essential Guide to Marketing Planning (eBook, PDF)

• Format: PDF

Produktbeschreibung

Use this 4^th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 328
• Erscheinungstermin: 16. Januar 2017
• Englisch
• ISBN-13: 9781292117546
• Artikelnr.: 47511881

Autorenporträt

Marian Burk Wood, M.B.A., has held vice-presidential level positions in corporate and non-profit marketing with Citibank, JP Morgan Chase and the National Retail Federation. Her popular US book, The Marketing Plan Handbook, has introduced marketing planning to thousands of students worldwide.