Debra L. Stephens

Essentials of Consumer Behavior (eBook, PDF)

An Applied Approach

• Format: PDF

Produktbeschreibung

This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 225
• Erscheinungstermin: 1. März 2023
• Englisch
• ISBN-13: 9781000843842
• Artikelnr.: 67249152

Autorenporträt

Debra L. Stephens is Associate Professor of Marketing at the University of Portland, USA. She has published in leading journals, including the Journal of Consumer Research, the Journal of Public Policy and Marketing, and the Journal of Business Ethics.

Inhaltsangabe

Part 1: Fundamental Concepts in Consumer Behavior
1. Introduction to Consumer Behavior
2. Consumer Research Methods
3. Why We Buy
4. The Consumer's Journey
Part 2: How Consumers Create Meaning
5. Memory and Priming
6. Sensory Perception in a Consumption Context
7. Sociocultural and Interpersonal Influences on Consumer Behavior
Part 3: Consumer Welfare
8. Marginalized Consumers
9. Children and Adolescents as Consumers
10. Nonhuman Animals as Special Possessions
Part 4: Shifts in Technology and Consumer Values
11. The Rise of Collaborative Consumption and the Sharing Economy