Shows how managers can structure their activities and investmentbase to obtain the highest possible ROI. * Examines essential concepts of ROI, including the advantages ofusing certain techniques and the limitations associated withthem. * Shows how to calculate and use EVA, MVA and other residualmeasures. * Suggests procedures to evaluate ROIT and other high-techinvestment options. * Written in a user-friendly style with many real-world examplesand best practices.
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