Norman M Scarborough, Jeffrey R. Cornwall

Essentials of Entrepreneurship and Small Business Management, Global Edition (eBook, PDF)

Scarborough Essentials of Entrepreneurship and Small Business Management 9

• Format: PDF

Produktbeschreibung

Develop the necessary skills and knowledge for successful business management

Essentials of Entrepreneurship and Small Business Management, 9th edition, Global Edition, by Norman M. Scarborough and Jeffrey R. Cornwall, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by successful small businesses today.

Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business.

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• 9781292266077 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9^th Edition MyLab^® Entrepreneurship
• 9781292266084 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9^th Edition Pearson eText

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This title is a Pearson Global Edition. The Editorial team at Pearson has worked to include content relevant to students outside the United States.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 832
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 3. Oktober 2018
• Englisch
• ISBN-13: 9781292266084
• Artikelnr.: 56962242

Autorenporträt

Norman M. Scarborough

Norman Scarborough is the William Henry Scott III Professor of Entrepreneurship at Presbyterian College, where he has taught since 1979. He is the author of many books and articles. In addition to his track record of publications, Scarborough is recognized as an outstanding teacher, having been named the South Carolina Professor of the Year by the prestigious Council for the Advancement and Support of Education. He has served on the Board of Directors for the United States Association for Small Business and Entrepreneurship (USASBE) and in 2010 was named a USASBE Longenecker Fellow, the organization's highest honor, given to individuals who have made outstanding contributions to the development, furtherance, and benefit of entrepreneurship in their teaching, writing, research, training, and public service. Scarborough is also very active in his local community, donating hundreds of hours each year to nonprofit organizations. In 2005, he was named the Citizen of the Year in his local community. In his spare time, Scarborough enjoys the outdoors, particularly fly fishing and skeet shooting.

Jeffrey R. Cornwall

Jeff Cornwall is the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He has spent more than forty years as a serial entrepreneur and teacher of entrepreneurs. In the 1970s, he started several small businesses and was involved in various family ventures. In the late 1980s, following several years in academics, he co founded Atlantic Behavioral Health Systems in Raleigh, NC and spent nearly a decade leading the company as President/CEO. He remains active as an entrepreneur with the digital content venture he co-founded in 2014, Entrepreneurial Mind, LLC. In his academic career, Cornwall has received national awards for his work in curriculum development and teaching. In 2013, the United States Association of Small Business and Entrepreneurship named Cornwall the National Entrepreneurship Educator of the Year. He has authored nine books and numerous articles on entrepreneurship.

Inhaltsangabe

Brief Contents
SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP
1. The Foundations of Entrepreneurship
2. Ethics and Social Responsibility: Doing the Right Thing
3. Creativity and Innovation: Keys to Entrepreneurial Success
SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS
1. Conducting a Feasibility Analysis and Designing a Business Model
2. Crafting a Business Plan and Building a Solid Strategic Plan
3. Forms of Business Ownership
4. Buying an Existing Business
5. Franchising and the Entrepreneur
SECTION III: LAUNCHING THE BUSINESS
6. Building a Powerful Bootstrap Marketing Plan
7. E-Commerce and the Entrepreneur
8. Pricing and Credit Strategies
9. Creating a Successful Financial Plan
10. Managing Cash Flow
11. Choosing the Right Location and Layout
SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS
12. Sources of Financing: Equity and Debt
13. Global Aspects of Entrepreneurship
14. Building a New Venture Team and Planning for the Next Generation
Appendix: The Daily Perc Business Plan Cases