Kenneth C. Laudon, Jane P. Laudon

Essentials of MIS, Global Edition (eBook, PDF)

• Format: PDF

Produktbeschreibung

For introductory courses in Information Systems or Management Information Systems.

An authoritative, engaging intro to MIS

Essentials of MIS is an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key business challenges using IS and technologies. The text's hands-on, project-based approach prepares students for MIS careers.

The 15th Edition features several new cases across the book and integrates new examples of today's companies using IT applications. New and expanded topics include blockchain and sustainability, as well as IS goals for Environmental, Social and Governance leadership (ESG).

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Pearson HigherEducation
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 26. April 2023
• Englisch
• ISBN-13: 9781292450452
• Artikelnr.: 67870811

Autorenporträt

Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

At NYU's Stern School of Business, Ken Laudon taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Ken Laudon's hobby was sailing.

Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.

Jane received her Ph.D. from Columbia University, her M.A. from Harvard University, and her B.A. from Barnard College. She has taught at Columbia University and the New York University Stern School of Business. She maintains a lifelong interest in languages and civilizations of Asia.

The Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated.

Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has had many years of experience representing major corporations, as well as small and medium-sized businesses, as an attorney with a leading international law firm, with specific expertise in technology law, Internet law, privacy law, intellectual property law, and general corporate law. Carol is the co-author of E-commerce. Business. Technology. Society (Pearson), as well as several other texts on information technology, and has been the lead project manager/editor on a number of technology-related projects. Carol is the co-founder and president of Azimuth Interactive, one of the first edtech firms and a provider of digital media and publisher services for the education industry.

Inhaltsangabe

PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
1. Business Information Systems in Your Career
2. Global E-business and Collaboration
3. Achieving Competitive Advantage with Information Systems
4. Ethical and Social Issues in Information Systems
PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
1. IT Infrastructure: Hardware and Software
2. Foundations of Business Intelligence: Databases and Information Management
3. Telecommunications, the Internet, and Wireless Technology
4. Securing Information Systems
PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
5. Achieving Operational Excellence and Customer Intimacy: Enterprise
Applications
6. E-commerce: Digital Markets, Digital Goods
7. Improving Decision Making and Managing Artificial Intelligence
PART VI: BUILDING AND MANAGING SYSTEMS
8. Making the Business Case for Information Systems and Managing Projects
GlossaryIndex