Andy Gibbs, Bob Dematteis

Essentials of Patents (eBook, PDF)

• Format: PDF

Produktbeschreibung

While there are many books on "how to patent" and patent law,Essentials of Patents delivers practical advice on how to leveragepatents as a powerful competitive corporate tool. This is not your "ordinary patent book". It's emphasis is directedto patent management with the express emphasis of increasingshareholder value, and it's audience, each with its own chapter,includes the CEO / ICO, CFO, CTO, and cross functional managers ofHR, Engineering, Manufacturing and IT. Essentials of Patents isarguably one of the first works on intellectual property thatdrives home the importance of patent creation, protection andexploitation throughout the enterprise. Gibbs and DeMatteis show how patents can enhance competitiveintelligence, product development cost reduction, product lineexpansion, and revenue streams, making this guide a must-have forthe savvy manager. In it, the authors introduce a new management methodology: PatentQuality Management, or "PQM". With public company market valuesmore than 90% attributable to the value of intangible assets andpatents, the time has come for all corporate managers, not justR&D and legal counsel, to master intellectual propertymanagement in this competitive global market (and shareholders aredemanding it).

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 288
• Erscheinungstermin: 11. März 2003
• Englisch
• ISBN-13: 9780471456612
• Artikelnr.: 37301802

Autorenporträt

Andy Gibbs is President and CEO of PatentCafe.com, Inc. Heis an inventor with 7 US and foreign patents (awarded and pending)for innovation in sports equipment, medical devices, automotiveaccessories, electronics & electrical connectors andmerchandising aids. Gibbs is also an entrepreneur with more than 20years experience in product--market development, strategicplanning, and general business operations. He is a hands-oninventor/entrepreneur and an executive level strategist. Mr. Gibbshas provided intellectual property assessment, pre-investmentanalysis, operations and staffing analysis, litigation support andtechnical evaluations for venture capital firms, operating managersand independent inventors. The breadth of Mr. Gibbs' businessexperience includes front-line arbitration & litigation inSuperior & Federal Courts; expert witness, and businessStrategic Alliances or joint marketing development programs(Chrysler, Hertz, Isuzu, Samsonite, US Olympic Ski Team, others);Product Development Clients: ADAC Labs, DAEWOO Corp. (Korea),System Industries, National Semiconductor, Memorex, many others).Mr. Gibbs speaks internationally on intellectual property issues,has appeared on CNN/fn "Entrepreneurs Only" with Donald Van deMark, has been interviewed on various business, invention andpatent-related topics by Wired Magazine, Wall StreetJournal, USA Today, the New York Times, SanJose Business Journal, Sacramento's Comstock's, and numerousother regional publications, and has appeared as guest speaker onSan Francisco's KGO talk radio. Sixteen years ago Bob DeMatteis had an idea he wanted topursue. He pursued that idea, patented it, and today has 20 U.S.Patents and 7 pending. Bob owns 16 of those patents--all of whichhave been licensed and have made money. You can compare his trackrecord to what is reported by the U.S. Patent Office--thatonly 3% of patents ever earn money for the inventor! Sales of Bob'sinventions exceed $25 million a year and are used by nationalgiants such as Sears, McDonald's, Walgreens, Kroger and Subway. Youhave most likely used some of Bob's innovations at one time oranother, when you carry out merchandise in one of the stores'printed plastic bags. Bob is one of the original developers of theplastic grocery sack, and is recognized as an innovative leader inthe packaging industry. Bob's inventions and patents do not focuson engineering or scientific advances, but on making products"people friendly". His friendly, enthusiastic manner of traininggets only rave reviews from participants. Bob is also the author ofthe bestseller book,From Patent to Profit, publishedby Penguin Putnam Press. Today, Bob is an internationally knowninventor, author, in-demand speaker and a Certified Seminar Leaderof the American Seminar Leaders Association. He is also acontributor and speaker on inventing and innovating at numerouscolleges and universities plus the SBDC (Small Business DevelopmentCenters) and the U.S. Patent and Trademark Office and their manyDepository Libraries.

Inhaltsangabe

Preface.
Introduction.
1 Patents: High Stakes, High Value, High Liability.
2 Patent Licensing.
3 Patent Strategy.
4 Patent Tactics.
5 Managing Patents in the Marketing Department.
6 Managing Patents in the Engineering Department.
7 Managing Patents in Manufacturing and Operations.
8 Managing Patents in the Finance Department.
9 Managing Patents in the Human Resources Department.
10 Managing Patents in the Information Technology Department.
11 Patent Management and the Corporate/
IP Counsel.
12 Patent Management Paradigm for the CEO/
ICO.
Index of Organizations.
Index.