Erik Haugom

Essentials of Pricing Analytics (eBook, PDF)

Tools and Implementation with Excel

• Format: PDF

Produktbeschreibung

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 290
• Erscheinungstermin: 29. November 2020
• Englisch
• ISBN-13: 9781000227598
• Artikelnr.: 60473124

Autorenporträt

Erik Haugom is Professor in Business Administration at Inland Norway University of Applied Sciences, Norway.

Inhaltsangabe

1. Introduction 2. Fundamentals of price theory 3. Segmentation and price
differentiation 4. Break-even analysis 5. Price sensitivity and
willingness-to-pay 6. Empirical estimations of price-response functions 7.
Price optimization 8. Case study: Optimal prices of movie theatre tickets
9. Markdown optimization 10. The hedonic pricing model 11. Revenue
Management 12. Big Data and pricing analytics 13. Monte Carlo simulation
for pricing decisions 14. Conjoint analysis for pricing decisions 15.
Acceptance, ethics and the law