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Establishing an Innovation Culture at General Mills Canada (eBook, PDF) - Zappe, Felix
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Document from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Malta (Edward de Bono Institute), course: Innovation & Entrepreneurship, language: English, abstract: This work summarizes the case from Ivey School “General Mills Canada: Building a Culture of Innovation (B)”, analyses what went wrong regarding the described efforts and systematically comes up with new ideas to establish an innovation culture using introducing an already established framework.

Produktbeschreibung
Document from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Malta (Edward de Bono Institute), course: Innovation & Entrepreneurship, language: English, abstract: This work summarizes the case from Ivey School “General Mills Canada: Building a Culture of Innovation (B)”, analyses what went wrong regarding the described efforts and systematically comes up with new ideas to establish an innovation culture using introducing an already established framework.