Erdener Kaynak, Nedjet Delener

Ethical Issues in International Marketing (eBook, PDF)

• Format: PDF

Produktbeschreibung

Ethical Issues in International Marketing is a valuable resource for readers' increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 136
• Erscheinungstermin: 16. September 2019
• Englisch
• ISBN-13: 9781317939399
• Artikelnr.: 58401056

Autorenporträt

Erdener Kaynak, Nedjet Delener