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Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to u

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Produktbeschreibung
Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to u


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Autorenporträt
Marcia W. DiStaso is Assistant Professor of Public Relations in the College of Communications at Pennsylvania State University, US Denise Sevick Bortree is Associate Professor of Communications at Pennsylvania State University, US