The book examines how ethical standards have evolved, highlighting instances where ethical lapses have eroded public trust. "Ethics and Reputation" progresses logically, starting with definitions of key concepts, then moving to case studies of companies that have either succeeded or failed due to their ethical conduct. It provides practical strategies for building and maintaining a strong ethical reputation, emphasizing the need for ethical codes and employee training programs. This approach makes it a valuable resource for business leaders and managers seeking to integrate ethical standards into their business management practices.
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