Patrick E. Murphy, Gene R. Laczniak, Fiona Harris

Ethics in Marketing (eBook, PDF)

International cases and perspectives

• Format: PDF

Produktbeschreibung

Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing has been thoroughly updated and includes new international cases from glob

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 212
• Erscheinungstermin: 13. Dezember 2016
• Englisch
• ISBN-13: 9781317235651
• Artikelnr.: 47386894

Autorenporträt

Patrick E. Murphy is a Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published in Journal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing and European Journal of Marketing

Gene R. Laczniak is the Sanders Professor of Business Emeritus at Marquette University, USA. His research and commentary on marketing and society issues has been published in Journal of Public Policy & Marketing, Journal of Business Ethics, Business Ethics Quarterly and the Journal of Macromarketing.

Fiona Harris is a Senior Lecturer in Management in the Department for Strategy and Marketing and Deputy Director of ISM-Open at the Open University, UK.