Patricia J Parsons

Ethics in Public Relations (eBook, ePUB)

A Guide to Best Practice

• Format: ePub

Produktbeschreibung

The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike.

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field.

Face the ethical questions and dilemmas that are inherent to public relations and ensure you practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide, packed with useful tools and insights to support those in PR and corporate communications.

Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today, written by an accredited academic with over 26 years' professional experience in the field.

Fully updated, this third edition includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 192
• Erscheinungstermin: 3. April 2016
• Englisch
• ISBN-13: 9780749477271
• Artikelnr.: 44870435

Autorenporträt

Patricia J Parsons APR, FCPRS spent 26 years as a faculty member and former chairman in the Department of Communication Studies at Mount Saint Vincent University in Halifax, Canada retiring recently as a full Professor. Her research, writing and teaching focused on public relations ethics and strategy, and healthcare communication. She is the author of a dozen books and numerous papers for the professional and lay press. She is accredited in public relations and is a member of the Canadian Public Relations Society's College of Fellows. Prof. Parsons lives in Toronto and can be reached via email at [e-mail] or via Twitter @ethicsinpr.

Inhaltsangabe

Section
PART 1: What Lies Beneath Chapter
01: Before we begin: New profession... or one of the oldest? Chapter
02: Lies, truth and honesty: their role in PR practice Chapter
03: Truth, trust and the virtue of being 'good'. Chapter
04: Whose rights are right? Chapter
05: The trouble with rules Chapter
06: Utilitarianism: Right acts and wrong reasons Section
PART 2: Ethics and the Practitioner Chapter
07: Your moral development: Cultivating respect and humility Chapter
08: Codes of ethics: The good, the bad and the (almost) ugly Chapter
09: Conflicts of Interest: Sex and other relationship issues Chapter
10: (Very) personal ethical decisions: Whistle
blowing and moonlighting Section
PART 3: Strategies and Dilemmas Chapter
11: Public Relations ethics and traditional media Chapter
12: Public Relations ethics and social media Chapter
13: Persuasion propaganda and advocacy: The ethics of influence Chapter
14: Supporting 'good causes': bad ethics or bad taste? Chapter
15: Deceptive authorship: Ghost
writing and plagiarism Section
Part 4: Organizations, Ethics and PR Chapter
16: Making decisions: The true reality of everyday ethics Chapter
17: PR and the corporate ethics programme Chapter
18: The future of ethical PR: education and leadership Chapter
19: Appendix 1: For your bookshelf Chapter
20: Appendix 2: Chartered Institute of PR Code of Conduct Chapter
21: Appendix 3: Guidelines for the ethics audit

---

• Section - PART 1: What Lies Beneath
• • Chapter - 01: Before we begin: New profession... or one of the oldest?
  • Chapter - 02: Lies, truth and honesty: their role in PR practice
  • Chapter - 03: Truth, trust and the virtue of being 'good'.
  • Chapter - 04: Whose rights are right?
  • Chapter - 05: The trouble with rules
  • Chapter - 06: Utilitarianism: Right acts and wrong reasons
• Section - PART 2: Ethics and the Practitioner
• • Chapter - 07: Your moral development: Cultivating respect and humility
  • Chapter - 08: Codes of ethics: The good, the bad and the (almost) ugly
  • Chapter - 09: Conflicts of Interest: Sex and other relationship issues
  • Chapter - 10: (Very) personal ethical decisions: Whistle-blowing and moonlighting
• Section - PART 3: Strategies and Dilemmas
• • Chapter - 11: Public Relations ethics and traditional media
  • Chapter - 12: Public Relations ethics and social media
  • Chapter - 13: Persuasion propaganda and advocacy: The ethics of influence
  • Chapter - 14: Supporting 'good causes': bad ethics or bad taste?
  • Chapter - 15: Deceptive authorship: Ghost-writing and plagiarism
• Section - Part 4: Organizations, Ethics and PR
• • Chapter - 16: Making decisions: The true reality of everyday ethics
  • Chapter - 17: PR and the corporate ethics programme
  • Chapter - 18: The future of ethical PR: education and leadership
  • Chapter - 19: Appendix 1: For your bookshelf
  • Chapter - 20: Appendix 2: Chartered Institute of PR Code of Conduct
  • Chapter - 21: Appendix 3: Guidelines for the ethics audit

Rezensionen

"This book offers students and practitioners of public relations a lively and engaging conversation around everyday ethics. Patricia Parsons challenges us to reflect on our hidden assumptions and darker motives when issuing misleading news releases, concealing sources or even using the office copier for personal stuff. There should be a copy by every PR water cooler." Johanna Fawkes, Senior Lecturer in Public Relations, Charles Sturt University, Australia. Author of Public Relations Ethics and Professionalism: the Shadow of Excellence (Routledge, 2014)