EUPRERA Conference 2013 (eBook, PDF)

• Format: PDF

Produktbeschreibung

This eBook contains chapters on A 'Practice Turn' for Global Public Relations: An Alternative Approach; The German plagiarism crisis: Defending and explaining the workings of scholarship on the front stage; Mapping communication management competencies for European practitioners: ECOPSI an EU study; Advancing the country image construct from a public relations perspective: from model to measurement; Shock events and corporate announcement and Tetra Pak Italy's ingredient branding: An exploratory case of strategic communication.

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Produktdetails

• Verlag: Emerald Group Publishing Limited
• Seitenzahl: 116
• Erscheinungstermin: 9. Februar 2015
• Englisch
• ISBN-13: 9781785600036
• Artikelnr.: 53012551