Debra Johnson, Colin Turner

European Business (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This new edition has been fully updated in order to reflect the fast moving changes and economic instability that has occurred in European Business over the last few years. With a raft of pedagogical features including: case studies, discussion questions and a companion website, this key text remains a must-read for students of the discipline.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 482
• Erscheinungstermin: 6. Oktober 2015
• Englisch
• ISBN-13: 9781134622047
• Artikelnr.: 43833364

Autorenporträt

Debra Johnson is Senior Lecturer in European and International Business at Hull University Business School, University of Hull, UK.

Colin Turner is Associate Professor of International Management at the School of Management and Languages at Heriot-Watt University, UK.

Inhaltsangabe

Part I: A Portrait of Europe - Squaring the Circle of Continuing Diversity
and Greater Integration 1. A Portrait of Europe 2. European Business:
Structure and Performance 3. The Evolution of European Integration 4.
Europe's Institutional Framework Part II: The Business Environment and
Market Integration 5. The Single European Market: Towards a new phase of
market integration 6. European Competition Policy: The guardian of
integrated markets 7. Promoting Structural Change: EU industrial and
enterprise policy 8. Economic and Monetary Union: A step too far for
European integration? 9. The European Citizen and Consumer Part III: Inputs
and Factors of Production 10. Transport: Towards efficient and effective
mobility 11. Energy Policy: The quest for competitive, clean and secure
energy supplies 12. Environment Policy: A green light for competitiveness?
13. A Digital Agenda for Europe: Creating the inclusive information economy
14. European Labour Markets and the Search for Flexibility Part IV: Europe
and the Rest of the World 15. Europe in a Global Context 16. Engaging with
the European Space: Enlargement and neighbourhood policy 17. European
Business in a Global Context: The developed world 18. European and the
BRICs: Opportunity or threat? 19. Europe and the Least Developed Countries:
Trade, aid and the ACP states