Debra Johnson, Colin Turner

European Business (eBook, PDF)

• Format: PDF

Produktbeschreibung

This new edition has been fully updated in order to reflect the fast moving changes and economic instability that has occurred in European Business over the last few years. With a raft of pedagogical features including: case studies, discussion questions and a companion website, this key text remains a must-read for students of the discipline.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 482
• Erscheinungstermin: 6. Oktober 2015
• Englisch
• ISBN-13: 9781134621972
• Artikelnr.: 43833125

Autorenporträt

Debra Johnson is Senior Lecturer in European and International Business at Hull University Business School, University of Hull, UK.

Colin Turner is Associate Professor of International Management at the School of Management and Languages at Heriot-Watt University, UK.

Inhaltsangabe

Part I: A Portrait of Europe - Squaring the Circle of Continuing Diversity
and Greater Integration 1. A Portrait of Europe 2. European Business:
Structure and Performance 3. The Evolution of European Integration 4.
Europe's Institutional Framework Part II: The Business Environment and
Market Integration 5. The Single European Market: Towards a new phase of
market integration 6. European Competition Policy: The guardian of
integrated markets 7. Promoting Structural Change: EU industrial and
enterprise policy 8. Economic and Monetary Union: A step too far for
European integration? 9. The European Citizen and Consumer Part III: Inputs
and Factors of Production 10. Transport: Towards efficient and effective
mobility 11. Energy Policy: The quest for competitive, clean and secure
energy supplies 12. Environment Policy: A green light for competitiveness?
13. A Digital Agenda for Europe: Creating the inclusive information economy
14. European Labour Markets and the Search for Flexibility Part IV: Europe
and the Rest of the World 15. Europe in a Global Context 16. Engaging with
the European Space: Enlargement and neighbourhood policy 17. European
Business in a Global Context: The developed world 18. European and the
BRICs: Opportunity or threat? 19. Europe and the Least Developed Countries:
Trade, aid and the ACP states

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Part I: A Portrait of Europe - Squaring the Circle of Continuing Diversity and Greater Integration 1. A Portrait of Europe 2. European Business: Structure and Performance 3. The Evolution of European Integration 4. Europe's Institutional Framework Part II: The Business Environment and Market Integration 5. The Single European Market: Towards a new phase of market integration 6. European Competition Policy: The guardian of integrated markets 7. Promoting Structural Change: EU industrial and enterprise policy 8. Economic and Monetary Union: A step too far for European integration? 9. The European Citizen and Consumer Part III: Inputs and Factors of Production 10. Transport: Towards efficient and effective mobility 11. Energy Policy: The quest for competitive, clean and secure energy supplies 12. Environment Policy: A green light for competitiveness? 13. A Digital Agenda for Europe: Creating the inclusive information economy 14. European Labour Markets and the Search for Flexibility Part IV: Europe and the Rest of the World 15. Europe in a Global Context 16. Engaging with the European Space: Enlargement and neighbourhood policy 17. European Business in a Global Context: The developed world 18. European and the BRICs: Opportunity or threat? 19. Europe and the Least Developed Countries: Trade, aid and the ACP states

Rezensionen

'European Business' is an excellent and detailed primer on the background of modern European Union construction history, its different policies as well as its institutions. Case studies help illustrate the major challenges and expected benefits resulting from the ongoing quest to create a better trading environment, with the ultimate goal of improving the lives of all EU citizens. This book should appeal to students focusing on EU issues pertaining to policy and business, as well as policy analysts and business leaders.' - Alain Londes, Professor, Humber Institute of Technology & Advanced Learning, Canada

'This eagerly awaited third edition of European Business reflects the rapid and continuing changes and challenges facing contemporary Europe in the world context as 2020 beckons. The topics are relevant, informative and accessible, and include pertinent case studies, activities and questions for discussion. This is a key text that can be used flexibly in a variety of teaching and learning situations.' - John Holder, Programme Group Leader, Southampton Solent University, UK

'This is a well-researched and fascinating book that should be of great interest to any student of international business, practitioner and academic. It provides a rich blend of numerous up-to-date examples and case studies and stands out as a book that successfully tackles the complexity of the economic, political and legal systems of the EU.' - Vesna Sedoglavich, Lecturer, The Australian National University, Australia