European Retail Research (eBook, PDF)

2014, Volume 28, Issue I
Redaktion: Foscht, Thomas; Swoboda, Bernhard; Schramm-Klein, Hanna; Schnedlitz, Peter; Rudolph, Thomas; Morschett, Dirk

• Format: PDF

Produktbeschreibung

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.

Contents

• Making Consumers Switch from Counterfeit to Genuine Luxury
• Successful GAM Organisation
• The World's leading E-retailers and Environmental Sustainability
• Willingness to Pay in Food Retailing
• Retailing in Brazil
• Retailing in New Zealand

Target Groups

• Retail Researchers, Retail Executives, Retail Lectures, RetailStudents

The Editors

Prof. Dr. Thomas Foscht, University of Graz, Austria

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland

Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland

Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria

Prof. Dr. Hanna Schramm-Klein, University of Siegen, Germany

Prof. Dr. Bernhard Swoboda, University of Trier, Germany

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Produktdetails

• Verlag: Springer Fachmedien Wiesbaden
• Seitenzahl: 160
• Erscheinungstermin: 8. Mai 2015
• Englisch
• ISBN-13: 9783658096038
• Artikelnr.: 44122212

Autorenporträt

Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Hanna Schramm-Klein, University of Siegen, Germany Prof. Dr. Bernhard Swoboda, University of Trier, Germany.

Inhaltsangabe

Making Consumers Switch from Counterfeit to Genuine Luxury.- Successful GAM Organisation.- The World's leading E-retailers and Environmental Sustainability.- Willingness to Pay in Food Retailing.- Retailing in Brazil.- Retailing in New Zealand.