European Retail Research (eBook, PDF)

2013, Volume 27, Issue I
Redaktion: Schramm-Klein, Hanna; Swoboda, Bernhard; Schnedlitz, Peter; Rudolph, Thomas; Morschett, Dirk; Foscht, Thomas

• Format: PDF

Produktbeschreibung

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.

Contents

• Self-monitoring and Fashion Retailer Choice
• Purchasing the Counterfeit
• Differentiation in Online Retailing
• Store Flyer Advertising
• Self-Service Technologies
• Retailing in Portugal

Target Groups

• Retail Researchers, Retail Executives, Retail Lectures, Retail Students

The Editors

Prof. Dr. Hanna Schramm-Klein, Siegen University, Germany

Prof. Dr. Thomas Foscht, University of Graz, Austria

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland

Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland.

Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria

Prof. Dr. Bernhard Swoboda, University of Trier, Germany

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Produktdetails

• Verlag: Springer Fachmedien Wiesbaden
• Seitenzahl: 125
• Erscheinungstermin: 24. März 2014
• Englisch
• ISBN-13: 9783658053130
• Artikelnr.: 44616782

Autorenporträt

Prof. Dr. Hanna Schramm-Klein, Siegen University, Germany Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland. Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Bernhard Swoboda, University of Trier, Germany.

Inhaltsangabe

Self-monitoring and Fashion Retailer Choice.- Purchasing the Counterfeit.- Differentiation in Online Retailing.- Store Flyer Advertising.- Self-Service Technologies.- Retailing in Portugal.