Jim Macnamara

Evaluating Public Communication (eBook, PDF)

Exploring New Models, Standards, and Best Practice

• Format: PDF

Produktbeschreibung

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 412
• Erscheinungstermin: 5. September 2017
• Englisch
• ISBN-13: 9781315391977
• Artikelnr.: 49260865

Autorenporträt

Jim Macnamara is Professor of Public Communication at the University of Technology Sydney (UTS). Previously CEO of a leading research company specializing in evaluation of communication, he is the author of 16 books on media and communication, including, most recently, Organizational Listening: The Missing Essential in Public Communication (2016).