Malcolm Foley, David Mcgillivray, Gayle McPherson

Event Policy (eBook, ePUB)

From Theory to Strategy

• Format: ePub

Produktbeschreibung

As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 208
• Erscheinungstermin: 12. Juni 2012
• Englisch
• ISBN-13: 9781136655197
• Artikelnr.: 38270118

Autorenporträt

Malcolm Foley is Vice Principal and Executive Dean at the University of the West of Scotland.

David McGillivray is a Reader in Events and Culture within the School of Creative and Cultural Industries at the University of the West of Scotland.

Gayle McPherson is a Professor of Events and Cultural Policy within the School of Creative and Cultural Industries at the University of the West of Scotland.

Inhaltsangabe

1. Events Policy: An Emerging Field of Study 2. Events and Festivity: From
Ritual to Regeneration 3. Trends in Events and Festivals: The Policy
Panacea 4. Evaluating Event Outcomes: A Legitimation Crisis 5. The Politics
of Events in an Age of Accumulation 6. Consuming Events: From Bread and
Circuses to Brand 7. Events and Social Capital: Linking and Empowering
Communities 8. Events as Cultural Capital: Animating the Urban 9. Glasgow
2014: Demonstrating Capacity and Competence 10. Destination Dubai: Events
Policy in an Arab State 11. Mardi Gras New Orleans: Policy Intervention in
an Historical Event 12. Singapore: A Mixed Economy of Events 13.
Conclusions. Bibliography