Donald Getz, Stephen J. Page

Event Studies (eBook, PDF)

Theory and Management for Planned Events

• Format: PDF

Produktbeschreibung

Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience and meanings associated with them.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 518
• Erscheinungstermin: 24. Januar 2024
• Englisch
• ISBN-13: 9781003814085
• Artikelnr.: 69570042

Autorenporträt

Donald Getz is a Professor Emeritus at the University of Calgary, Canada. He works as a management consultant and also holds guest positions at several universities. In addition to event studies, his areas of expertise include wine and food tourism, evaluation and impact assessment, consumer research, and special interest travel. Professor Getz co-founded and was Editor-in-Chief of Event Management: An International Journal. He edits a book series on event management.

Stephen J. Page is Professor of Business and Management, and formerly Associate Dean (Research) at Hertfordshire Business School, University of Hertfordshire, UK. He holds an Honorary Doctorate from the University of West London. He has worked as a tourism consultant with different organisations, including the United Nations World Tourism Organization, OECD, VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise, Harrah's Casinos, and Sky Tower, Auckland, New Zealand, among many other clients. He is the author and editor of 54 books on tourism, leisure, and events and is the Editor of the journal, Tourism Management and a member of the Chartered Association of Business Schools Academic Journal Guide.

Inhaltsangabe

1. Introduction, and Overview of Event Studies. 2. Forces, Trends and
Issues Affecting Events. 3. The Nature and Classification of Planned
Events. 4. Event Experiences and Meanings. 5. Celebration Events and
Experiences. 6. Business, Sport and Other Event Experiences. 7. Public
Policy and Events. 8. Event Management Fundamentals. 9. Directing,
Leadership, and Human Resources for Events. 10. Event Planning and
Operations. 11. Event Design: Theory and Principles. 12. Antecedents, Event
Markeitng and Communications. 13. Risk, Health and Environmental Management
for Events. 14. Event Outcome Evaluation and Impact Assessment. 15. Event
Tourism. 16. Foundation Disciplines and Closely-Related Fields for Event
Studies. 17. Research and Knowledge Creation for Event Studies.