The focus of this ebook is on the expanding field of event and festival management research agendas and methodologies with a view of identifying and sharing the varied perspectives on a range of research issues, approaches, trends and opportunities relating to this burgeoning field of study. In particular, this ebook is concerned with the methods of researching and ways of understanding new aspects of events and festivals; innovations in event and research methods and new trends and issues of importance to event and festival studies. The goal of ebook is to offer substantive insights into the theoretical and/or applied dimensions of festival and event management research in order to stimulate research dialogue and help frame relevant research agendas for a competitive industry operating in an environment of increasing resource scarcity.
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