Events - Future, Trends, Perspectives (eBook, PDF)

an international approach

• Format: PDF

Produktbeschreibung

An international approach! Events – future, trends, perspectives provides insights into many of the recent developments within the diverse event industry. International scholars and experts with backgrounds in multiple related fields have taken up exciting research topics and offer perspectives, thoughts and views on a number of current and future issues and challenges. The topics are as diverse as the industry itself and include discussions on gender and diversity, disruptive technologies, sustainability, psychological effects, the co-creation of experiences, the future of event education and many more. Vivid case studies and best practice examples are used to illustrate current and future developments and to spark discussion and debate amongst scholars, practitioners and students alike. The Corona crisis (Covid-19) is having a massive impact on the events industry. Due to the editorial deadline of this book in February 2020, this topic could not be considered in this edition. We ask for your understanding.

Produktdetails

• Verlag: UTB GmbH
• Seitenzahl: 370
• Erscheinungstermin: 11. Mai 2020
• Englisch
• ISBN-13: 9783838552538
• Artikelnr.: 71187486

Inhaltsangabe

Acknowledgements5 1 Introduction (Kim Werner and Ye Ding)21 1.1 Events: Future, Trends, Perspectives21 1.2 What Students and Lecturers can take away from this Book22 1.3 The Structure of this Book23 1.4 Bibliography27 PART A29 2 Female Careers in the Event Industry – Myth, Reality or Future Vision? (Nicole Böhmer, Kim Werner and Imke Wargin)31 2.1 Introduction 2.2 The Relevance of Gender Differences in the Event Industry32 2.2.1 Gendered preferences and gender gap32 2.2.2 Current gender issues in the event industry34 2.2.3 Current situation of horizontal and vertical segregation in the German event industry35 2.2.4 International developments within the industry36 2.2.5 Current state of research37 2.3 Current Career Concepts39 2.4 Event Careers: Dream Career or Accidental Success?40 2.4.1 Methodology40 2.4.2 Results41 2.4.3 Discussion and implications42 2.4.4 Limitations and future research avenues44 2.5 Conclusions and Summary45 2.6 Questions46 2.7 Further Readings47 2.8 Bibliography47 3 Work Stress of Event Managers (Susanne Doppler, Burkhard Schmidt and Liza Funke)51 3.1 Introduction 3.2 Stress in the Event Industry53 3.2.1 Defining stress53 3.2.2 Job demands and resources56 3.2.3 Health problems within the JD-R model58 3.3 Method59 3.3.1 Sample59 3.3.2 Interviews60 3.4 Results60 3.4.1 Job demands60 3.4.2 Job resources62 3.5 Summary63 3.6 Questions64 3.7 Further Readings64 3.8 Bibliography64 4 Marketing Meeting and Event Destinations in Disruptive Times: Future Challenges and Chances (Hans-Jürgen Gaida)69 4.1 Introduction69 4.2 Preliminaries71 4.2.1 ICCA, the International Congress and Convention Association72 4.2.2 World Economic Forum and Global Power City Index73 4.2.3 UNWTO, the World Tourism Organization74 4.2.4 IATA, the International Air Transport Association75 4.3 Distruptive Technologies79 4.4 Augmented Reality and Virtual Reality80 4.5 Smart Cities81 4.6 Urban Mobility83 4.7 Aviation87 4.8 Sustainability88 4.9 Summary89 4.10 Questions92 4.11 Further Readings 92 4.12 Bibliography92 5 Event Psychology – An Interdisciplinary Approach (Steffen Ronft)97 5.1 Introduction and Definition97 5.2 Characteristics of Psychological Disciplines99 5.2.1 General psychology100 5.2.2 Social psychology100 5.2.3 Differential psychology101 5.2.4 Psychology of perception101 5.2.5 Environmental psychology101 5.2.6 Cognitive psychology101 5.2.7 Biological psychology102 5.3 Goals and Effectiveness102 5.3.1 Enhancement of efficiency of live communication103 5.3.2 Specific relevance for professional event management103 5.3.3 Specific relevance for brand communication104 5.3.4 Specific relevance for trade fairs104 5.4 Influence on / Manipulation of Event Participants104 5.4.1 General conditions104 5.4.2 Examples of psychological manipulation effects105 5.4.3 Examples of sensory manipulating effects108 5.5 History and Perspectives109 5.5.1 Definition and development109 5.5.2 Protagonists developing event psychology110 5.5.3 Multisensory communication as a limitation of digital trans- formation?110 5.6 Summary111 5.7 Questions111 5.8 Further Readings111 5.9 Bibliography112 6 Theorising the “Event View” as a Kind of “World View” (Chunlei Wang and Xingdan Wang)115 6.1 Introduction115 6.2 Literature Review117 6.2.1 Special events and people’s existence118 6.2.2 Special events and life transformation119 6.2.3 Special events and group life119 6.2.4 Special events and experiential learning120 6.3 The Construction of “the Event View as a World View”120 6.3.1 The theoretical basis120 6.3.2 The “event view as a kind of world view”120 6.3.3 The core of special events: the experience and the attached meaning 121 6.3.4 Rituals and the symbolic meaning of an event122 6.3.5 Special events and the accumulation and integration of cognitive elements122 6.3.6 The four-dimensional analysis framework of “objective-stakeholder- process-change”123 6.4 Construction of the “Event View”124 6.5 The Connotations of “the Event View as a World View”126 6.5.1 Experience and meaning126 6.5.2 Scene126 6.5.3 Rituals128 6.5.4 Mixed objectives129 6.5.5 Multiple stakeholders129 6.5.6 The whole process130 6.5.7 Reconstruction130 6.6 Theoretical and Practical Implications131 6.7 Summary132 6.8 Questions133 6.9 Further Readings133 6.10 Bibliography133 7 China Outbound Events – A Challenge for European MICE Destinations (Helmut Schwägermann)137 7.1 Introduction137 7.2 The China Outbound Event Model (COEM)139 7.3 Classification of the Driving Factors141 7.4 Our Studies on the Chinese Outbound Events Market143 7.4.1 Quantitative online study with ICCA members (2013)143 7.4.2 Qualitative study with Chinese event planners (2016/17)143 7.5 Other Studies144 7.5.1 ICCA statistics145 7.5.2 China Meeting Statistical Analysis Report145 7.5.3 Other China MICE-related studies145 7.5.4 Chinese outbound tourist (city) consumption (WTCF)146 7.5.5 The Competitive Index for International Convention Destination.146 7.5.6 Nation Brand Index147 7.5.7 Key insights from all studies147 7.6 Strategies for Destinations148 7.7 Case Study Berlin: Developing a China Strategy149 7.7.1 The start149 7.7.2 Analysis of Sino-German and Sino-Berlin relations150 7.7.3 Marketing and service quality goals for the workshops150 7.7.4 SWOT analysis for Chinese event activities151 7.7.5 China competence for a MICE destination152 7.7.6 Potential and needs analysis of the Berlin MICE industry153 7.7.7 China certification for destinations154 7.7.8 China MICE competence workshops154 7.8 Summary and Outlook156 7.9 Questions156 7.10 Further Readings157 7.11 Bibliography157 8 Event Organisations at the Interface between Sustainability and Digitalisation (Markus Große Ophoff, Kai-Michael Griese and Kim Werner)161 8.1 Introduction161 8.2 The Level of Sustainability163 8.2.1 Sustainable event policies163 8.2.2 Implementing sustainable event policies166 8.2.3 Sustainable event standards167 8.3 The Level of Digitalisation171 8.3.1 Trend studies172 8.3.2 Business Index Digital173 8.3.3 Level of digital transformation174 8.4 The Level of Sustainability and Digitalisation175 8.5 Case STuy: The darmstadtium, a Sustainable Convention Centre in Germany178 8.6 Summary and Outlook181 8.7 Questions182 8.8 Further Readings182 8.9 Bibliography182 9 Festivals and “New Retail”: A Case Study of the “Double 11” Shopping Festival in China (Hui Huang and Hanzhi Zhang)189 9.1 Introduction189 9.2 The “Double 11” Shopping Festival190 9.3 Background of Online Shopping in China190 9.4 The Transformation from “Singles Day” to “Shopping Festival”192 9.4.1 The evolution of the “Double 11” Chinese Online Shopping Festival192 9.4.2 Diversification of participants192 9.4.3 “Double 11” becomes “Global Carnival”193 9.5 “Double 11” becomes “Global Carneval”193 9.5.1 Research design194 9.5.2 Demographic data194 9.5.3 Advance preparation194 9.5.4 High popularity and degree of attention195 9.5.5 Attitudes and feelings towards “Double 11”196 9.6 Conclusion197 9.7 Questions198 9.8 Further Readings198 9.9 Bibliography198 10 Slow Events: Assessing the Potential for the Event Industry of the Future (Kim Werner, Christina Bosse and Kai-Michael Griese)201 10.1 Introduction201 10.2 Context and Background: The Slow Movement202 10.3 Literature Review203 10.3.1 Slow Food204 10.3.2 Slow Travel and Tourism204 10.3.3 Slow Cities206 10.3.4 Slow Events207 10.4 Characteristics of Slow Events207 10.5 Slow Events: The Case of Bad Essen209 10.5.1 Bad Essen209 10.5.2 The Historical Market: A Slow Event in Bad Essen210 10.6 Slow Events and their Potential as a Marketing Tool212 10.7 Summary212 10.8 Questions213 10.9 Further Readings213 10.10 Bibliography213 PART B217 11 Value Co-creation and the Impact on Marketing and Event Management Curricula (Aliosha Alexandrov and Kai-Michael Griese)219 11.1 Introduction219 11.2 The Marketing Mix Paradigm: A Review220 11.3 Value Co-creation as the Cornerstone of the Service-Dominant Logic222 11.3.1 Overview: Axioms and foundational premises222 11.3.2 Value and value co-creation223 11.3.3 Levels of value co-creation224 11.4 The Future of Marketing and Event Management Curricula226 11.5 Summary229 11.6 Questions 11.7 Further Readings230 11.8 Bibliography230 12 Cooperative Transnational Event Management Education: A Case Study of International Event Management Shanghai (IEMS) (Xing Lan and Yi Ding)235 12.1 Introduction235 12.2 The Core Competences of Sino-foreign Cooperative Education236 12.2.1 Differentiation and analysis of concepts related to core competence of universities236 12.2.2 The core resources and core competences of Sino-foreign coopera- tive education237 12.2.3 The importance of optimised interaction for the formation of the core competences of Sino-foreign cooperative education238 12.3 Case Study: The Practice of Optimised Interaction at International Event Management Shanghai (IEMS)239 12.3.1 Positioning Sino-German cooperation240 12.3.2 Integration, transformation and innovation of high-quality resources between China and Germany241 12.3.3 The optimised interaction between the cooperative universities242 12.3.4 Feedback on, evaluation of and adjustment of the cooperation244 12.4 Summary244 12.5 Questions245 12.6 Further Readings245 12.7 Bibliography 245 13 Enhancing Student Learning in Event Management: Student Perceptions of a Business Simulation Game (Mattheus Louw and Thomas Temme)247 13.1 Introduction247 13.2 Historical Development and Basic Principles of Business Games248 13.3 Organisational Aspects of the Business Game250 13.4 Problem Investigation and Research Objectives252 13.5 Research Method252 13.6 Description of the Participants253 13.7 Findings255 13.7.1 Category 1: Personal development255 13.7.2 Category 2: Course understanding262 13.7.3 Category 3: Business simulation experience264 13.8 Recommendations and Conclusion268 13.9 Questions269 13.10 Further Readings270 13.11 Bibliography270 14 Innovation and Entrepreneurship Education in Event Management: Case studies from Chinese Universities (Ye Ding, Li Zhang and Chunlei Wang)271 14.1 Introduction271 14.2 Innovation, Entrepreneurship and Talent Cultivation in Universities273 14.2.1 What is entrepreneurship and innovation?273 14.2.2 Can entrepreneurship be taught?274 14.2.3 Entrepreneurship education and innovative talent training274 14.3 Development of Innovation and Entrepreneurship Education in the world276 14.3.1 Entrepreneurship education in the world276 14.3.2 Innovation and entrepreneurship education in China277 14.4 Development Modes of Innovation and Entrepreneurship Education in China281 14.4.1 Modes of innovation and entrepreneurship education in Chinese universities281 14.4.2 The innovation and entrepreneurship education modes of event management programmes284 14.5 Case Study: International Event Management Shanghai (IEMS)285 14.5.1 Optimising the curriculum285 14.5.2 Practical teaching activities287 14.5.3 Practice platform: innovation and entrepreneurship, school-enterprise cooperation and international exchange288 14.5.4 Achievements289 14.6 Summary291 14.7 Questions292 14.8 Further Readings292 14.9 Bibliography292 15 Researching the Future of Event Education (Gernot Gehrke)295 15.1 Introduction295 15.2 Background and Literature296 15.2.1 Foreseeing the future of the event industry?297 15.2.2 (Event industry) trends that have an impact?298 15.2.3 Foreseeing the future of event education?300 15.3 Methods and Methodology301 15.4 Results and Discussion302 15.5 Summary307 15.6 Questions307 15.7 Further Readings307 15.8 Bibliography308 Appendix: Further references concerning psychological effects and phenomena (Chapter 5, Steffen Ronft)311

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Acknowledgements51 Introduction (Kim Werner and Ye Ding)211.1 Events: Future, Trends, Perspectives211.2 What Students and Lecturers can take away from this Book221.3 The Structure of this Book231.4 Bibliography27PART A292 Female Careers in the Event Industry - Myth, Reality or Future Vision? (Nicole Böhmer, Kim Werner and Imke Wargin)312.1 Introduction2.2 The Relevance of Gender Differences in the Event Industry322.2.1 Gendered preferences and gender gap322.2.2 Current gender issues in the event industry342.2.3 Current situation of horizontal and vertical segregation in the German event industry352.2.4 International developments within the industry362.2.5 Current state of research372.3 Current Career Concepts392.4 Event Careers: Dream Career or Accidental Success?402.4.1 Methodology402.4.2 Results412.4.3 Discussion and implications422.4.4 Limitations and future research avenues442.5 Conclusions and Summary452.6 Questions462.7 Further Readings472.8 Bibliography473 Work Stress of Event Managers (Susanne Doppler, Burkhard Schmidt and Liza Funke)513.1 Introduction3.2 Stress in the Event Industry533.2.1 Defining stress533.2.2 Job demands and resources563.2.3 Health problems within the JD-R model583.3 Method593.3.1 Sample593.3.2 Interviews603.4 Results603.4.1 Job demands603.4.2 Job resources623.5 Summary633.6 Questions643.7 Further Readings643.8 Bibliography644 Marketing Meeting and Event Destinations in Disruptive Times: Future Challenges and Chances (Hans-Jürgen Gaida)694.1 Introduction694.2 Preliminaries714.2.1 ICCA, the International Congress and Convention Association724.2.2 World Economic Forum and Global Power City Index734.2.3 UNWTO, the World Tourism Organization744.2.4 IATA, the International Air Transport Association754.3 Distruptive Technologies794.4 Augmented Reality and Virtual Reality804.5 Smart Cities814.6 Urban Mobility834.7 Aviation874.8 Sustainability884.9 Summary894.10 Questions924.11 Further Readings 924.12 Bibliography925 Event Psychology - An Interdisciplinary Approach (Steffen Ronft)975.1 Introduction and Definition975.2 Characteristics of Psychological Disciplines995.2.1 General psychology1005.2.2 Social psychology1005.2.3 Differential psychology1015.2.4 Psychology of perception1015.2.5 Environmental psychology1015.2.6 Cognitive psychology1015.2.7 Biological psychology1025.3 Goals and Effectiveness1025.3.1 Enhancement of efficiency of live communication1035.3.2 Specific relevance for professional event management1035.3.3 Specific relevance for brand communication1045.3.4 Specific relevance for trade fairs1045.4 Influence on / Manipulation of Event Participants1045.4.1 General conditions1045.4.2 Examples of psychological manipulation effects1055.4.3 Examples of sensory manipulating effects1085.5 History and Perspectives1095.5.1 Definition and development1095.5.2 Protagonists developing event psychology1105.5.3 Multisensory communication as a limitation of digital trans- formation?1105.6 Summary1115.7 Questions1115.8 Further Readings1115.9 Bibliography1126 Theorising the "Event View" as a Kind of "World View" (Chunlei Wang and Xingdan Wang)1156.1 Introduction1156.2 Literature Review1176.2.1 Special events and people's existence1186.2.2 Special events and life transformation1196.2.3 Special events and group life1196.2.4 Special events and experiential learning1206.3 The Construction of "the Event View as a World View"1206.3.1 The theoretical basis1206.3.2 The "event view as a kind of world view"1206.3.3 The core of special events: the experience and the attached meaning 1216.3.4 Rituals and the symbolic meaning of an event1226.3.5 Special events and the accumulation and integration of cognitive elements1226.3.6 The four-dimensional analysis framework of "objective-stakeholder- process-change"1236.4 Construction of the