Glenn A. J. Bowdin, Johnny Allen, Rob Harris, Leo Jago, William O'Toole, Ian McDonnell

Events Management (eBook, ePUB)

• Format: ePub

Produktbeschreibung

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 852
• Erscheinungstermin: 31. Juli 2023
• Englisch
• ISBN-13: 9781000904451
• Artikelnr.: 68171571

Autorenporträt

Glenn A. J. Bowdin - Principal Lecturer in Events Management, UK Centre for Events Management, School of Events, Tourism and Hospitality Management, Leeds Beckett University, UK

Johnny Allen - Formerly Foundation Director, Australian Centre for Event Management, University of Technology, Sydney, Australia

Rob Harris - Director, Event Training Australia, Sydney, Australia

Leo Jago - Griffiths University, Brisbane, Australia

William O'Toole - International Events Development Specialist, Sydney, Australia, Event Project Management System, Sydney, Australia

Ian McDonnell - Formerly Senior Lecturer, School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia

Inhaltsangabe

Section 1: Event Context 1. An Overview of the Event Field 2. Perspectives
on Events 3. The Event Planning Context 4. Event Tourism Planning 5.
Sustainable Event Management Section 2: Planning 6. Strategic Event
Planning 7. Conceptualising the Event 8. Event Project Management 9. Event
Financial Planning 10. Human Resource Management and Events 11. Marketing
Planning for Events 12. Promotion: Integrated Marketing Communication for
Events 13. Sponsorship of Events Section 3: Event Operations and Evaluation
14. Event Design and Production 15. Event Logistics 16. Legal
Considerations in Event Planning and Management 17. Risk Management 18.
Evaluation and Research