Bill Tancer

Everyone's a Critic (eBook, ePUB)

Winning Customers in a Review-Driven World

• Format: ePub

Produktbeschreibung

More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.

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Produktdetails

• Verlag: Penguin Publishing Group
• Seitenzahl: 256
• Erscheinungstermin: 16. Oktober 2014
• Englisch
• ISBN-13: 9781101621486
• Artikelnr.: 44647754

Autorenporträt

Bill Tancer is the New York Times bestselling author of Click and general manager of global research at Experian Marketing Services. He is a frequent guest on CNBC, Bloomberg, and Fox Business and has been quoted by major publications about online consumer behaviour. He previously wrote a weekly column for Time entitled "The Science of Search."