Academic Paper from the year 2018 in the subject Philosophy - Philosophy of the present, grade: A, , course: Philosophy of memes, language: English, abstract: This paper is aimed to study how memes have immensely evolved from the time this word was introduced by Dawkins in 1976 to the modern times. The basic essence of this evolution is based upon our increasing use of the internet that has greatly transformed our understanding of memes. Additionally, the widespread use of these internet memes has influenced sectors like marketing, politics and the civil society; in a way no one could have ever imagined. Hence, a distinct discipline in order to study memes and their role in shaping social, political and economic aspects, called Memetics, is achieving due development.