John Thill, Courtland L. Bovee

Excellence in Business Communication, Global Edition (eBook, PDF)

• Format: PDF

Produktbeschreibung

For business communication courses.

Sharpen your professional communication skills

Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, this is the premier text for helping students hone and develop essential communication skills.

The 14th edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.

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Produktdetails

• Verlag: Pearson HigherEducation
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 6. April 2023
• Englisch
• ISBN-13: 9781292450124
• Artikelnr.: 67784146

Autorenporträt

John V. Thill and Courtland L. Bovée have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and digital resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.

Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair.

John Thill and Courtland Bovée were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

Inhaltsangabe

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1. Professional Communication in a Digital, Social, Mobile World
2. Interpersonal Communication Skills
3. Collaboration and Business Etiquette
4. Communication Challenges in a Diverse, Global Marketplace
PART 2: APPLYING THE THREE-STEP WRITING PROCESS
1. Planning Business Messages
2. Writing Business Messages
3. Completing Business Messages
PART 3: CRAFTING BRIEF BUSINESS MESSAGES
4. Crafting Messages for Digital Channels
5. Writing Routine and Positive Messages
6. Writing Negative Messages
7. Writing Persuasive Messages
PART 4: PREPARING REPORTS AND PRESENTATIONS
8. Planning Reports and Proposals
9. Writing and Completing Reports and Proposals
10. Developing and Delivering Business Presentations
PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS
11. Building Careers and Writing Résumés
12. Applying and Interviewing for Employment
APPENDICES
13. Format and Layout of Business Documents
14. Documentation of Report Sources