James E. Grunig, David M. Dozier

Excellent Public Relations and Effective Organizations (eBook, ePUB)

A Study of Communication Management in Three Countries

• Format: ePub

Produktbeschreibung

This volume discusses theory and data on the value of public relations and relationships. It is developed for scholars, researchers, students, & professionals in public relations & communications management.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 668
• Erscheinungstermin: 30. Januar 2003
• Englisch
• ISBN-13: 9781135692872
• Artikelnr.: 38256379

Autorenporträt

James E. Grunig, David M. Dozier, James E. Grunig

Inhaltsangabe

Contents: Preface. Excellence in Public Relations and Communication
Management: A Review of the Theory and Results. Methodology of the
Excellence Study. Isolating the Excellence Factor. The Value of Public
Relations. Empowerment of the Public Relations Function. Communicator
Roles. Organization of the Communication Function, Relationship to Other
Management Functions, and Use of Consulting Firms. Models of Public
Relations. The Origins, Management, and Outcomes of Programs for Key
Publics. Activism and the Environment. Inside the Organization: Culture,
Structure, Systems of Internal Communication, Job Satisfaction, Gender, and
Diversity. New Directions for Research Suggested by the Excellence Study.
Appendices: Questionnaires for Heads of Public Relations Departments.
Questionnaire for CEO or Other Member of the Dominant Coalition. Employee
Questionnaire. Qualitative Interview Protocol.