Klaus Solberg Söilen

Exhibit Marketing and Trade Show Intelligence (eBook, PDF)

Successful Boothmanship and Booth Design

• Format: PDF

Produktbeschreibung

This book serves as a helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but also to gather and analyze information. Constantly emerging techniques are making this task easier and more important for companies to stay competitive, but adequate planning and organization still remains a challenge. The book largely focuses on the perspective of competitive intelligence, called Trade Show Intelligence, which emphasizes the importance of information gathering and analysis. A vast range of examples and cases support the main concepts presented. This books aims to assist the reader to successfully plan and organize trade shows. Students taking event marketing courses can use this work as a sourcebook for the principles of successful booth management.

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Produktdetails

• Verlag: Springer Berlin Heidelberg
• Seitenzahl: 150
• Erscheinungstermin: 12. Juni 2013
• Englisch
• ISBN-13: 9783642367939
• Artikelnr.: 43792837

Autorenporträt

Klaus Solberg Søilen is an Associate Professor at Halmstad University, Sweden. He is the Editor-in-Chief of the Journal of Intelligence Studies in Business (JISIB) and Senior Editor of the International Journal of Innovation Science (IJIS). He has published half a dozen books and numerous scientific articles for journals like Journal of Business Research, European Business Review and Knowledge Organization. Prior to his academic career he worked for ten years in industry, the last three being at KPMG Oslo. He is often invited as a speaker at different professional events and also a consultant to respected organisations.

Inhaltsangabe

.- Integrated marketing communications .- Booth staff behavior .- Booth design and marketing materials .- Pre-show planning .- Post-show follow-up .- Trade show intelligence.